WRITER/EDITOR: HENRY QUARSHIE
1 min read
11 May
MACHINTOSH COMPANY(APPLE) APOLOGIZES AFTER A DESTRUCTIVE "IPAD AD" BACKLASH.

Apple doesn’t make mistakes often and seldom apologizes, but its head of advertising said the company had erred in making a new iPad commercial that showed an industrial compressor flattening tools for art, music and creativity.




The newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. It shows a hydraulic press crushing creative tools, fueling worries about technology's impact on the arts. Apple apologized and said the ad won't air on television.




WATCH THE BRIEF "IPAD AD" COMMERCIAL:


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