Joseph Akinwale (born 21 May 1997), known professionally as 'Joeboy', is a Nigerian singer and songwriter, currently signed to Warner Music Africa in partnership with his record label "Young Legend".
Joeboy is seen as a new-age Nigerian artiste. He is one of Nigeria's fast-rising and promising singers. He has been nominated for several awards and has won two.
Nigerian music star Joeboy has underscored the profound influence of social media in revolutionizing the way music is created, shared, and consumed.
Joeboy went from writing songs in his dorm room to topping charts all over Africa in less than a year. “It started as a hobby, to be honest, it wasn't about the output,” he continues, “I wasn't even doing anything at that point because I just finished Lexicon school.” He said.
"Social media has been a game-changer for me and many other artists. It has allowed us to reach a global audience without necessarily relying on mainstream media, record labels, or gatekeepers.
Platforms like Instagram and TikTok have become essential tools for promoting our music and engaging with fans in real-time."
The talented Musician Optimistically said.