29Oct
Editi Effiong's revenge incredible thriller 'The Black Book,' made for just $1 million, hit No. 3 on Netflix's global charts in 2023, with more than 50 million views worldwide.
This was the year Nollywood made incredible Netflix history.
"The Black Book", a revenge thriller from first-time director Editi Effiong became the first-ever Nigerian film to soar to No. 3 on Netflix’s worldwide film charts.
The Movie tengible Probability Budget is $1 million (actually a huge sum for a Nigerian movie), garnered over 5.6 million views just 48 hours after its Sept. 22 bow on the platform and was watched by more than 20 million people in its opening weeks, breaking Netflix’s Top 10 list in more than 69 countries which is one of the remarkable record in history of Netflix's worldwide film chart.
The film stars Nigerian film legend Richard Mofe-Damijo as Paul Edima, a deacon whose dark past returns after his son (Olumide Oworu) is framed for kidnapping by a corrupt police gang and Edima swears revenge.
While critics have dubbed "The Black Book" Nigeria‘s answer to John Wick, the film combines action and its revenge storyline with a primer on Nigerian history, tracing the past 40 years from life under military rule to the current climate, where, in Effiong’s words, “many in the military just changed into civilian clothes and ran for government.”
Government corruption, police brutality and the often futile struggle of ordinary Nigerians for justice form the backdrop for Effiong’s impressive action sequences.
“Authenticity was key for us, showing Nigeria as it is, in a way that Nigerian people would recognize,” says Effiong. “Not a Hollywood version of Lagos, but Lagos as we Nigerians see it.”
The film’s success has raised the bar for Nigerian movies, which have proven a driving force for Netflix and other streaming services as they look to expand across Africa and to export African cinema worldwide.
An August report from market intelligence group Digital TV Research expects the African SVOD market to see major growth in the coming years, with SVOD subscriptions forecast to hit 18 million by 2029, more than double the estimated eight million today.
The Nigerian movie industry is at “the point right now where the world needs to take notice,” Legendary Effiong said.
KINDLY WATCH THE CAPTIVATING BRIEF AFRICA MOVIE TRAILER:
"THE BLACK BOOK" Nigerian crime thriller film produced and directed by Editi Effiong, starring Richard Mofe-Damijo, Sam Dede, Shaffy Bello, Femi Branch, Alex Usifo, Ade Laoye and Ireti Doyle.
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