Demand for the retro shoe is helping the sportswear company recover from its post-Yeezy slump
This year’s must-have sneaker is a shoe so old it was launched in the former West Germany while the U.S. was still enacting the Marshall Plan.
Ever since its invention as a soccer shoe in 1950 and subsequent evolution into a casual sneaker, the Adidas ADDYY 2.78%increase; green up pointing triangle Samba has drifted in and out of fashion, without ever quite going away.