11Jan
Quiet “stealth-luxe” fashion is dominating runways and TV screens – but why? explore the low-key, under-the-radar world of stealth wealth.
Over four seasons, Succession has given us a glimpse – albeit a fictional one – into the lifestyles of the richest people in the US, and shown how billionaires differentiate themselves from a bog-standard multi-millionaire. The show famously has wealth consultants to advise on every minor detail, and costume designers who carefully construct a wardrobe that truly reflects the 0.01%.
It's not just Succession that's shone a spotlight on stealth-luxe style. Cate Blanchett's character in the 2022 film Tár might be problematic, but her wardrobe is perfect; an immaculately put together collection of staple pieces from Margaret Howell, Max Mara, The Row and Dries van Noten. "I wanted to do costumes that nobody will look at," costume designer Bina Daigeler told WWD. Instead, Lydia Tár's understated style has turned her into an unlikely fashion icon.
Conscious consuming
So what's driving it? Some say it's a response to current economic turmoil, echoing similar shifts in fashion after the financial crisis of 2008. Lorna Hall, Director of Fashion Intelligence at trend forecasting agency WGSN thinks there's some truth in that. "As insensitive as fashion can sometimes be, it is still acutely attuned to social dynamics.
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