02Nov
In a series of tweets, he wrote the social-media company needs to pay the bills without relying on advertisers.
Mr. Elon Musk is looking to quickly boost Twitter Inc.’s revenue by embracing subscriptions, aiming to make the social-media company less dependent on digital ads as Madison Avenue signals a cautious stance toward the site after the billionaire’s takeover.
Elon Musk has purchased Twitter, ending a monthslong saga over whether or not he would go through with his offer to acquire the social media platform. WSJ takes an inside look at the tweets, texts and filings to see exactly how the battle played out.
Illustration: Jordan Kranse
Mr. Musk has been saying since before completing his $44 billion takeover of Twitter that it needs to rely less on the digital advertising dollars that account for nearly 90% of its total sales. Twitter and its competitors have considered or dabbled with subscriptions as an additional revenue source, but they haven’t yet amounted to sizable income for most companies.
video courtesy ; 10 Tampa Bay
