With a reverence for the community, Áwet wanted to create a space to celebrate young talent in similar ways that his father believed in nurturing the hands that prepare the garments of a shared tapestry. From May 4th to May 5th, ÁWET’s Bond Street flagship hosted eleven AAPI-owned brands. Micro-collections and small run released, curated by U.S. and China-based artist representation group Velvet.Co, were showcased alongside ÁWET’s newest Spring/Summer ‘24 collection
"There was still a lack of diversity in shade ranges even from professional brands — they simply weren't catering to darker Skin Tone" This motivated him to formulate theatrical makeup for Black and Brown skin specifically to fashionize looks. He managed the company for three years before closing and eventually taking on a role contract manufacturing
South Africa’s showcase of top local design, South African Fashion Week (SAFW), is set for its most sustainable green season yet since adopting a clean fashion ethos in 2019. “Seventy-three percent of designers participating in SAFW Spring/Summer 2024 are committed to responsible fashion production in line with our vision for a non-toxic industry,” says director Lucilla Booyzen.
L'Oréal Paris South Africa has announced its partnership with South African Fashion Week as the official makeup and beauty sponsor for the upcoming April and October editions of the fashion event. Under the theme "Walk Your Worth," L'Oréal Paris will showcase its expertise in makeup and skincare on the local runway.
