European Union regulators accused social media company Meta Platforms on Monday, July 1, 2024, of breaching the bloc’s new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them. European Union (EU) regulators say Meta violated the bloc’s new competition law in requiring Instagram and Facebook users to pay if they don’t want their personal data used to generate targeted ads. The preliminary findings results was initially as part of a longer duration investigation into whether the social media giant is out of compliance with the E.U.’s Digital Markets Act, the first antitrust law focused on Big Tech companies in a major economy.
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